Use case
Stop pasting two different links everywhere. One short URL and one QR code route each visitor to the right store by device. No SDK, no app changes. This page is the product overview; for step-by-step setup, use the how-to guide.
Why one link
Put one short link in your ads, email, or print materials. iPhone users open the App Store, Android users open Google Play, and desktop visitors land on your website.
There is no code to add to your app. People only go to a store or your website. That is store routing, not deferred deep linking or install attribution.
How device routing works
When someone opens your short URL, the redirect service reads the device user agent and chooses App Store, Google Play, or your desktop fallback.
You paste both store URLs once, pick a short path, and reuse that URL everywhere. The same link powers a QR download for print.
When this is enough
Use AnyLinks when the job is “get this person to the correct store.” Skip it when you need SKAN, install ROAS, or opening a screen inside an already-installed app.
Clicks are counted by device and, on Pro, by country and campaign tag. You never hit an ad page on the way to the store.
No. One link for App Store and Google Play means store routing. Visitors open the correct store listing. They are not opened to a specific in-app screen.
Yes. Download a QR that encodes the same short URL so print and digital share one destination map.
See the guide “How to make one link for App Store and Google Play” for the create-and-share steps.
