Guide
Here is how to build a single download link that routes each visitor to the right store in clear steps, with no SDK and no changes to your app. For product positioning (when to use store routing vs an MMP), see the use-case page.
Step 1
Grab your App Store link (it starts with apps.apple.com/app/...) and your Google Play link (play.google.com/store/apps/details?...). Also decide where desktop visitors should land — usually your marketing site or a page with both store buttons.
Keep the production store URLs handy; test links should use the same destinations you will ship publicly.
Step 2
In your AnyLinks dashboard, paste both store URLs and a fallback, then pick a short path such as /launch. The service inspects the device's user agent and redirects each visitor to the right store.
There is no SDK to add. The routing happens on the redirect, not in your app.
Step 3
Put the short link in ads, email, or an Instagram bio, or download a QR for print. Clicks are recorded by device (and by country and campaign tag on Pro).
On Free and Lite, hitting the monthly click cap pauses the link. We never insert an ad to keep traffic flowing.
Step 4
Open the short URL on an iPhone and confirm the App Store listing. Open it on Android and confirm Google Play. Open it on a laptop and confirm your fallback.
If a device lands wrong, re-check the pasted store URLs and that you did not swap iOS and Android fields.
Pitfalls
Using a regional App Store URL that 404s for other countries, pasting a Play Console deep admin URL instead of the public store listing, or expecting the link to open an in-app screen without an MMP.
Also avoid tools that insert an ad interstitial after a free click cap if your link is in a paid campaign or a printed QR.
No. It is store routing from a short URL. You do not add anything to the app and you do not open screens inside it.
By default they go to your website (the fallback you set). You can make it a page with both store buttons.
Create a Free AnyLinks account, paste both store URLs, pick a short path, and share it. Free includes a monthly click allowance; upgrade if you need more links or unlimited clicks.
Yes. This guide is the how-to. The “One link for App Store and Google Play” use-case page explains when store routing is the right tool.
