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AppsFlyer OneLink lets marketers build deep links in a dashboard, but it is part of the AppsFlyer measurement platform. If you only need store routing, you should not pay for the full stack.
What OneLink is
OneLink is the deep-linking product of AppsFlyer. It works well when you already count installs and measure ad spend inside AppsFlyer.
But it ties you to the MMP ecosystem and its pricing structure, which can be out of proportion for a team that only wants a store link.
The lighter path
AnyLinks is a purpose-built store-routing tool: one short link and one QR code. iPhone goes to the App Store, Android to Google Play, and computers go to your website.
You do not add an SDK and there is no ad step. Free is free forever at 10,000 clicks/mo, and Pro is a flat $29/mo with 90-day stats.