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Guide

How to create an app download QR code

An app download QR code is device-aware store routing in scannable form. Follow these steps to create a QR code for app download, print it, and update destinations later without reprinting. For product fit (when to use a store-routing QR), see the QR use-case page.

How to create an app download QR code

Step 1

Create a smart link first

A dynamic QR encodes a short link, so start by making one AnyLinks link with your App Store, Google Play, and fallback destinations.

Confirm the short URL works on iPhone, Android, and desktop before you generate artwork. The QR will only be as correct as this link.

Step 2

Generate and download the QR

In the dashboard, generate a QR image from that link and download SVG or PNG for print. Prefer SVG when your designer needs crisp scaling on posters and packaging.

Because the code points to a link you control, you can change where it goes later without reprinting.

Step 3

Print at a scan-friendly size

Put the QR on posters, packaging, or a display with enough quiet space around the code. Test a printed proof with both an iPhone and an Android camera before a large print run.

Scanning on iPhone should open the App Store; on Android, Google Play. A desktop webcam or laptop camera should open your fallback page.

Step 4

Track scans and keep destinations current

Track scans and clicks by device in the dashboard. On Pro, break down by country and campaign tag for 90 days.

When a store URL changes, update the link destinations in place. Printed codes keep working because they still encode the same short URL.

Common mistakes

Why “QR code to download app” setups fail

Printing a static QR that hard-codes one store URL, using a free tool that later injects an ad interstitial, or skipping a real-device scan test before mass printing.

Also avoid tiny print sizes and busy backgrounds that reduce scan success at distance.

Questions

How do I create a QR code for app download?

Create a smart store-routing link with App Store and Google Play destinations, generate a QR from that link, download the image, and print it. One code routes each scan by device.

Do I need a different QR for each store?

No. One smart app download QR code routes iPhone to the App Store and Android to Google Play automatically.

Can I change the destination after printing?

Yes. Because the QR encodes a link you manage, you update the destination in the dashboard and the printed code keeps working.

How do I download an app using a QR code as a user?

Open the camera app, scan the code, and follow the store listing that opens for your phone. The publisher’s QR should send iPhone and Android to different stores automatically.

Is this page different from the QR use-case?

Yes. This guide is the how-to for creating an app download QR code. The use-case page explains the product fit for device-aware store QR codes.

One store link. Never an ad.

Create a store link