Firebase Dynamic Links alternative, for store routing only

Firebase Dynamic Links could route people by device, fall back to the right store, and (with more setup) support deferred deep linking into an installed app. It was free and widely used in bios, email, ads, and print.

When Google turned it off, every old Dynamic Link broke. Enterprise MMPs advertise themselves as full replacements — which is right if you need deferred deep linking and install attribution, and overkill if you only need store routing.

If your FDL usage was “one public URL that opens the correct store,” recreate that with AnyLinks: paste App Store and Google Play URLs, pick a short path, share the link or download a QR.

There is no SDK to add and no ad page before the redirect. Free covers 3 links and 10,000 clicks/mo. Pro is $29/mo with 100 links, unlimited clicks, one custom domain, and 90-day breakdowns.

We do not offer deferred deep linking, in-app content routing, or an import wizard for old page.link URLs. You create new short links and update the places that still point at FDL.

Pick an MMP when you need measurement and deferred deep linking. Pick AnyLinks when you need a clean store-routing link and QR that never shows an ad.